Requirement: Positioning of Valaisanne as a pure craft brand by using a stringent brand presence across the entire range.
The Valais black-nosed sheep stands above all product as a figurative
mark and proudly refers to the characteristic Valais people and their
brewery art. From mainstream to craft: The lager now fits harmoniously
into the portfolio.
Success: A logo that creates a unique platform for various craft specialities from Lager to Zwickel and has the potential for an icon.
From the hand-made illustration – after extensively checking on the people and country for relevant details – to the clean vector for later implementation. Everything in-house. Congruent and consistent in implementation.
The design is not only visually on the peak. Also in the implementation. Through the holistic support from the first sketch to the final artwork and on to the production. And at the same time cost savings by using a more pragmatic color structure. That is intelligent brand management.