Requirements: Development of a structural
packaging for premium-kitchen-assortment and creation of
product-brand-identity, that clearly differentiates from existing range.
Premium- and added-value-wise.
Technical-premium blue as platform-colour. The products per se set on
stage pure but glowing. To enhance product understanding, the consumer
will find dancing exploded product renderings, in-use-photos and iconic
accessory photography. Works nonverbal. And on an international basis
accordingly. Enough said.
Success: An intelligent, smart-functional product range with an disruptive look & feel within the category.