Inspired by
New York original.
Requirement: Launch of a limited edition for Eve with a clear reference to New York. Nothing easier than that!
Implementation: A quick and easy identification of New York's well known icons, such as Lady Liberty and the skyline. Contextualization with Eve‘s product branding. Fresh! That's how good promotion works.
Success: When fruit meets the city that never sleeps the only result can be a Cosmopolitan. A grapefruit Cosmopolitan. Big brand, big city, big taste. You should better postpone your sleep.
Anforderung: Integration des über Grapefruit Cosmopolitain etbalierten New York-Appeals auf den Rest des Sortimentes. Als Gewinnspiel. Ohne Fleiß kein Preis.
Umsetzung: Stark kontrastierende Gewinnspiel-Mechanik. Schnelle Erfassbarkeit, Kontrast und Impact.
Erfolg: Ob die Lichter wirklich so hell sind, on broadway, und ob es wirklich magisch ist, on broadway, weisst Du nur, wenn Du gewonnen hast. Viel Glück.
Requirements: Application of Eve's Litchi visual onto the 50cl can launched for the female target group.
Implementation: Adaption of the label's core elements onto the can's specifics. Usage of the material's radiant power in combination with the strong brand presence.
Success: Strong taste in a strong container. The can isn't called the strongest container in Switzerland without reason. Who could resist.
