Requirements: Revitalizatiion of Biskin brand for roast and deep-fry experts, strengthen shelf awareness.
The brand per se taller and aspiring in the details. High
ascertainability for the consumer through reduction of complexity. In
detail: strong, bright brand colour framing (a mixture of white
carbon-like- and starched chef-coat-structure) and straight foto-style.
And there is room for more: Extra Heiss (extra hot) as a new subbrand.
Black (for the butcher context) and silver (for the modern kitchen
Success: Biskin is hot. Extra hot!