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Requirements: Development of a name and a brand identity for a new special gin recipe „Premium London Dry Gin – with a hint of coffee“. Furthermore the design of a label, that reflects the premium approach of this coffee-gin.

Execution: An extraordinary thick paper label brings a very special surface feel. The illustration of all botanicals, the variant and the hero-ingredient coffee are refined by a copper coloured hot seal foil.

Success: The impactful logo „Barista Club – Gin“ with a key-visual of a coffee bean on a fishing-hook clearly communicates „coffee gin“ without literally writing it down.