Based on new positioning „Relaxed Cooking“. Taste in every dimension. A vivid, impactful logo, new product photography, focus on rice, not the final dish and lot’s of playful details. Comprehensible staging of brand and product in clearly separated hierarchy layers. Strong branding and implicit framing across whole range
via yellow brand belt. Back of pack: editorial style cooperation with Sweet Paul. Beeing an inspiration. For relaxed cooking? For sure!
Just as laid back: the back of pack. Tasty cooking made easy. As you can see. In cooperation with Sweet Paul. Editorial style. Be there live rather than just getting serving suggestions. Thant’s yummy. Guaranteed.