for ice cold products
The task: since it is particularly difficult for ice cream brands to appeal to a teenaged target audience, a completely new and innovative packaging form needed to be developed which young people find “cool”.
The result: in a study we developed numerous approaches, which distinguish themselves with new dimensions for ice cream: interactive, resealable,
without spoon/without stick = almost like drinks.
The current “Calippo Shots” package was created from this study – and we were also responsible for the design.