– the home of freshness
Requirements: Launch of new Skyr-Platform under the Milram brand. Less fat, lots of protein and islandic tradition meet the strong Milram brand. A fresh and on-the-spot innovation.
Execution: New branding-horizons. The Milram brand horizon in a sportive & fresh interpretation, underlining the protein-benefit. An impactful Skyr product branding in front of variant colours activates the taste-kick. The rest is Milram heritage - creamy, fruity, fresh. Finally, impressively realistic illustrations set the stage for the products itself.
Success: The vikings brought Skyr to Island, we brought it under the Milram brand. What a winning combination!