Mazola
The master of oils
RELAUNCH

Requirements: Creation of a classic brand in an new arrangement, design of an anchor brand (establish Mazola as a category synonym), content- as well as design-wise, clear differentiation within Peter Kölln oil-portfolio. Or in short: The master of oils.

Execution:
Straightforward, competent, no frills - new logotype, focus on yellow as brand colour, strong varianting, focussed depiction of ingredients. Pure, as the product itself.

Success:
Strong impact on shelf, fast recognizability and product understanding in fragmented environment.

Contact

HAMBURG

Ropelius. Marke und Design GmbH
Gasstraße 2c
22761 Hamburg


T. +49 (0) 40 – 41 11 63 – 0
E. info@ropelius.de

CAPE TOWN

Ropelius. Brand and Design SA (Pty) Ltd
Woodbridge Island
Cape Town 7441

T. +27 (0)72 - 1903 672
E. marnhe@ropelius.co.za

© 2015 Ropelius. Marke und Design