Requirements: Creation of a classic brand in an new arrangement, design of an anchor brand (establish Mazola as a category synonym), content- as well as design-wise, clear differentiation within Peter Kölln oil-portfolio. Or in short: The master of oils.
Execution: Straightforward, competent, no frills - new logotype, focus on yellow as brand colour, strong varianting, focussed depiction of ingredients. Pure, as the product itself.
Success: Strong impact on shelf, fast recognizability and product understanding in fragmented environment.