Magnum After Dinner
Big taste,
small size
Rmd magnum afterdinner 01 Rmd magnum afterdinner 02
Produktkonzept Launch

Successful brand stretch into new target groups and usage situations. The opulent Magnum impulse ice-cream is turned into After Dinner. Our product concept: sizing - turn 1 into 4. The shape has a clear origin and is given a new and classy praline look. The handling is clean and easy thanks to their two-bite-size and the gold foil. The Packaging design quotes the established Magnum-world and orchestrated the new concept in an elegant way. Another success!


Ropelius. Marke und Design GmbH
Gasstraße 2c
22761 Hamburg

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