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Launch Packaging Design

Requirements: Development of a structural packaging for premium-kitchen-assortment and creation of product-brand-identity, that clearly differentiates from existing range. Premium- and added-value-wise.

Execution: Technical-premium blue as platform-colour. The products per se set on stage pure but glowing. To enhance product understanding, the consumer will find dancing exploded product renderings, in-use-photos and iconic accessory photography. Works nonverbal. And on an international basis accordingly. Enough said.

Success: An intelligent, smart-functional product range with an disruptive look & feel within the category.

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