Requirements: Holsten Alkoholfrei (non-alcoholic) - increase energy and enjoy isotonic refreshment, e.g. after sports. Sharpening of brand profile for a wider range of usage occasions.
Execution: Well known brand elements revamped in detail. Fresh and sporty blue, an active shield, a technical as well as dynamical non-alcoholic-lettering. Not only for sportsmen and -women.
Success: A clear statement within the range to focus on sportiness side by side with typical Holsten delight. Cheers.