Heel
For the little and
even larger pets
Launch Corporate And Packaging

Requirements: Creation of a new category “care“ with medical heritage and Heel-Branding, cosmetic, traditional, everyday. Clear indicating efficacy. For the little – and even larger – pets.

Execution: A logo claiming the new category, copperplate engraved looking illustrations showing the animal types, a care-seal and a new, more intensive colour-scheme. In conjunction with Heel brand elements.

Success: A veterinary product, competent as well as caring by using cosmetic cues like seals and colours - in relation to white. Impressively set to the scene. And, finally, happy user, happy client. That’s the way brands stretch.

Contact

HAMBURG

Ropelius. Marke und Design GmbH
Gasstraße 2c
22761 Hamburg


T. +49 (0) 40 – 41 11 63 – 0
E. info@ropelius.de

CAPE TOWN

Ropelius. Brand and Design SA (Pty) Ltd
Woodbridge Island
Cape Town 7441

T. +27 (0)72 - 1903 672
E. marnhe@ropelius.co.za

© 2015 Ropelius. Marke und Design