even larger pets
Requirements: Creation of a new category “care“ with medical heritage and Heel-Branding, cosmetic, traditional, everyday. Clear indicating efficacy. For the little – and even larger – pets.
Execution: A logo claiming the new category, copperplate engraved looking illustrations showing the animal types, a care-seal and a new, more intensive colour-scheme. In conjunction with Heel brand elements.
Success: A veterinary product, competent as well as caring by using cosmetic cues like seals and colours - in relation to white. Impressively set to the scene. And, finally, happy user, happy client. That’s the way brands stretch.