Relaunch of the Hachez easter range. Goal: rejuvenation and emotionalisation. We are telling the story of the big and the little rabbit. The protagonists are illustrated by hand in a lively and charming manner. As a contrast: color blocking. Young, bold, active. Inspired by fashion. This is how easter manufacturing works. And it matches the brand Hachez.
The little and big easter bunnies on the new easter range are hand drawn and only slightly reworked digitally. Inhouse. That does not only fit Hachez’s manufacturing concept but is also very contemporary. A soft line, approachable and close to the consumer. Hand made with a modern interpretation.