Friedrichs
First hanseatic
fine fish manufacture
Branding and packaging relaunch

Requirement: Subtle relaunch of the brand and packaging that emphasises its position as market leader and level of quality.
Realisation: The concept embodies the highest level of manufacturer quality and passion by offering elements as a clear, typographically redesigned branding as well as calm framing motives.
Success: Increased visibility in the cold storage shelves. Clear highlighting of product benefits with a golden platform which also serves as additional differentiator from competition.

Contact

HAMBURG

Ropelius. Marke und Design GmbH
Gasstraße 2c
22761 Hamburg


T. +49 (0) 40 – 41 11 63 – 0
E. info@ropelius.de

CAPE TOWN

Ropelius. Brand and Design SA (Pty) Ltd
Woodbridge Island
Cape Town 7441

T. +27 (0)72 - 1903 672
E. marnhe@ropelius.co.za

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