fine fish manufacture
Requirement: Subtle relaunch of the brand and packaging that emphasises its position as market leader and level of quality.
Realisation: The concept embodies the highest level of manufacturer quality and passion by offering elements as a clear, typographically redesigned branding as well as calm framing motives.
Success: Increased visibility in the cold storage shelves. Clear highlighting of product benefits with a golden platform which also serves as additional differentiator from competition.