Grapefruit Cosmopolitan
Inspired by
New York original.
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Launch Grapefruit Cosmopolitain

Requirement: Launch of a limited edition for Eve with a clear reference to New York. Nothing easier than that!

Implementation: A quick and easy identification of New York's well known icons, such as Lady Liberty and the skyline. Contextualization with Eve‘s product branding. Fresh! That's how good promotion works.

Success: When fruit meets the city that never sleeps the only result can be a Cosmopolitan. A grapefruit Cosmopolitan. Big brand, big city, big taste. You should better postpone your sleep.

Launch New York Promotion

Anforderung: Integration des über Grapefruit Cosmopolitain etbalierten New York-Appeals auf den Rest des Sortimentes. Als Gewinnspiel. Ohne Fleiß kein Preis.

Umsetzung: Stark kontrastierende Gewinnspiel-Mechanik. Schnelle Erfassbarkeit, Kontrast und Impact.

Erfolg: Ob die Lichter wirklich so hell sind, on broadway, und ob es wirklich magisch ist, on broadway, weisst Du nur, wenn Du gewonnen hast. Viel Glück.

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Launch Line Extender Litchi Can 50cl

Requirements: Application of Eve's Litchi visual onto the 50cl can launched for the female target group.

Implementation: Adaption of the label's core elements onto the can's specifics. Usage of the material's radiant power in combination with the strong brand presence. 

Success: Strong taste in a strong container. The can isn't called the strongest container in Switzerland without reason. Who could resist.



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T. +49 (0) 40 - 41 11 63 - 0
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