you can trust
Requirements: Evolve and enhance the old Bounty Brands corporate identity to reflect a more modern, mature, credible and ‘investable’ entity to the international financial, investment and business communities, and ultimately to consumers.
Execution: A more compact and harmonious symbol representing the pioneering-, adventurous- and conquering Bounty Brands spirit. A bold wordmark in uppercase letters with soft, friendly curves and sharp, assertive edges. The distinctive fusion of the ‘T’ and ‘Y’ forms a subtle arrow shape in the negative space, further enhancing the idea of moving forward. Along with a refreshed logo, a new visual language was developed that is now reflected through the website, stationery and other platforms.
Success: Strong identity and presence that boldly competes on an international level.