Birkel
Pasta boosts
creativity
RELAUNCH

The relaunch of the Birkel brand was inspiring. A new logo: Contemporary typography, underlined by an trace
of flour. Two key visuals: A cookbook for the everyday range, and a utensil rack for the premium edition. According to Birkel, including a recipe on the pack equates to the best use of the product. Being interactive, Birkel creates a smart connection of the packaging to social media. Innovative, inventive. Balthasar Birkel would definitely approve.

Brand Relaunch

The new Birkel logo en detail: a new, more emotional surface with a warmer color scheme. The introduction to a contemporary, light yet concise typography through a confident B underlined by a trace of flour. As though made from scratch.

Contact

HAMBURG

Ropelius. Marke und Design GmbH
Gasstraße 2c
22761 Hamburg


T. +49 (0) 40 – 41 11 63 – 0
E. info@ropelius.de

CAPE TOWN

Ropelius. Brand and Design SA (Pty) Ltd
Woodbridge Island
Cape Town 7441

T. +27 (0)72 - 1903 672
E. marnhe@ropelius.co.za

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