Creation of a new corporate brand identity, defining a new brand world, whilst keeping in mind the precise positioning of the different Ascendis business units. This included the development of a corporate guideline manual as well as the relaunch of the website.
The logo was redesigned to represent this strong new brand that is geared for growth and with an emotive story. It contains a brand icon, the dot in the “i”, and is reminiscent of the arrows of the old logo that stands for growth and dynamic development. The „brand wreath“ is made up of multiple, colourful icons to represent the multi-level aspects of the enterprise.
The new look: vibrant, approachable, professional and consistent throughout all branches of visual brand management: moving together as one.
